The Boogie Board Was Born on Aliʻi Drive, and That Says a Lot About Kona Living
Tom Morey’s simple foam invention at Waiʻaha, better known as Honl’s Beach, became a worldwide beach icon. For Kona buyers, it is also a reminder that Aliʻi Drive is not just a road. It is part of Hawaiʻi surf history.
Most people know Aliʻi Drive for oceanfront condos, sunset walks, beach parks, surf breaks, coffee shops, and the easy Kailua-Kona lifestyle. But one of the best stories tied to this stretch of coastline is something many visitors and even some residents may not realize: the modern boogie board was born right here in Kailua-Kona.
In 1971, Tom Morey was living near Waiʻaha, the beach many people know today as Honl’s Beach, along Aliʻi Drive. Morey was already a surfer, inventor, musician, and creative thinker. Using a piece of polyethylene foam, an electric carving knife, newspaper, and a household iron, he shaped what became the first modern boogie board. He paddled it out into the surf at Waiʻaha, caught a wave, and helped create a sport that would eventually spread around the world.
That is the kind of Kona story I love. It was not created in a boardroom. It was not overplanned. It came from someone living by the ocean, looking at the waves in front of him, and trying something different.
And that is where the real estate connection comes in.
When people look at condos and homes along Aliʻi Drive, they often start with the obvious questions. How many bedrooms? What is the view? Are short-term vacation rentals allowed? What are the HOA fees? Is it leasehold or fee simple? Those questions matter, especially in Kona. But Aliʻi Drive properties also come with something harder to measure: a direct connection to Kona’s ocean lifestyle.
This coastline is not generic. Honl’s, Magic Sands, Kahaluʻu, Kailua Bay, and the small shoreline access points along Aliʻi Drive each have their own history, rhythm, and local following. Some buyers want to be close to surf. Some want walkability to town. Some want sunset views. Some want a condo that works as a second home or vacation rental. Others simply want to be near the water because that is what brought them to Hawaiʻi in the first place.
Tom Morey’s story is a good reminder that Kona’s value is not only in the real estate. It is in the lifestyle around it.
That does not mean every Aliʻi Drive condo is the same. Far from it. One complex may have strong ocean views but higher maintenance costs. Another may have better walkability but less parking. Some allow vacation rentals, some do not. Some have aging infrastructure, insurance challenges, concrete spalling concerns, wastewater questions, or HOA issues that buyers need to understand before they fall in love with the view.
That is why local knowledge matters.
Buying a condo in Kona is not just picking a unit online. It means understanding the building, the shoreline, the rental rules, the maintenance history, the HOA budget, the insurance situation, and the neighborhood feel. A condo across from the ocean may look simple from the outside, but the details behind the scenes can make a big difference.
The boogie board was born from a simple idea on Aliʻi Drive. But like most things in Hawaiʻi real estate, the story beneath the surface is what makes it interesting.
Today, when you drive past Honl’s Beach or walk along Aliʻi Drive, it is worth remembering that one of the most recognizable beach inventions in the world started right here in Kona. That is part of what makes this coastline special. It is not just a place to own property. It is a place with history, creativity, surf culture, and a lifestyle people come from all over the world to experience.
If you are thinking about buying or selling a condo along Aliʻi Drive, work with someone who understands more than the square footage. Kona real estate is local, and the story behind each building, shoreline, HOA, and neighborhood matters. Lance Owens, Broker In Charge at LUVA Real Estate, has been helping buyers and sellers in West Hawaiʻi since 2004. Call Lance at (808) 936-8383 or visit KonaHomeTeam.RealEstate

